Role overview

Location: Aqua-Tots Swim School Kanata & Orleans
Reports To: Owner and Regional General Manager

This full-time position includes approximately 8 hours each week working as part of our Client Care Team, allowing you to stay connected with our families while contributing to the overall success of both Ottawa schools.

Position Summary

The Community Events & Sales Coordinator is responsible for growing brand awareness and increasing enrollments through community outreach, local partnerships, event coordination, marketing and relationship building.

This is a highly organized, hands-on role that requires initiative, excellent time management, and the ability to successfully manage multiple projects and changing priorities.

Primary Responsibilities

Sales & Business Development

Generate new enrollments through community outreach, local partnerships, referral opportunities, and promotional initiatives.
Build and maintain relationships with local businesses, schools, childcare centres, sports organizations, healthcare providers, and community groups.
Develop creative B2B partnership opportunities that increase awareness and drive new business.
Identify new sales opportunities within the community and take initiative to pursue them.
Track sales performance and evaluate the effectiveness of events and promotional initiatives using measurable data.
Work closely with the Client Care Team to ensure leads are nurtured and converted into enrollments.
Event Planning & Community Outreach

Research, recommend, and coordinate community events that align with our target audience.
Organize every aspect of promotional events, including scheduling, supplies, displays, staffing, logistics, and follow-up.
Represent Aqua-Tots at community events, festivals, trade shows, and partner locations.
Confidently engage with families, answer questions, and generate qualified leads.
Continuously bring fresh ideas to improve community engagement and event success.
Organization & Project Coordination

Coordinate multiple projects simultaneously while meeting deadlines.
Maintain organized records of partnerships, events, promotional materials, budgets, and outcomes.
Ensure marketing materials and event supplies are prepared well in advance.
Prioritize effectively in a fast-paced environment with changing priorities.
Take ownership of projects from planning through execution.
Client Care Support

Work approximately 8 hours each week as part of the Client Care Team.
Deliver exceptional customer service to prospective and current families.
Develop a thorough understanding of Aqua-Tots programs, policies, and enrollment procedures.
Support the success of both the Kanata and Orleans schools as needed.

What We're Looking For

We're looking for someone who:

Is highly organized and enjoys planning and coordinating multiple projects.
Thrives in a fast-paced environment where priorities can change throughout the day.
Has an outgoing, confident personality and enjoys meeting new people.
Is motivated by achieving sales goals and measurable results.
Takes initiative and doesn't wait to be told what needs to be done.
Thinks creatively and regularly brings fresh ideas for community outreach and business development.
Builds genuine relationships with families, businesses, and community partners.
Works well independently while collaborating effectively with the leadership team.
Has a passion for working with children and families.

Required Qualifications

Minimum 2 years of experience in sales, business development, event coordination, community engagement, or customer-facing marketing.
Proven experience meeting or exceeding sales goals.
Experience tracking sales results and measuring the success of marketing and promotional initiatives.
Strong organizational, planning, and project management skills.
Experience working with children and families.
Bilingual in English and French (spoken and written).
Excellent verbal and written communication skills.
Valid driver's licence.
Must be able to work at both our Kanata and Orleans locations.
Must be available to work flexible hours, including evenings and weekends.

Assets

Experience using HubSpot
Experience planning community events.
Experience in recreation, hospitality, education, retail, or family-focused organizations.
Basic understanding of social media to support event promotion (content creation is not the primary focus of this role).

Company DescriptionAqua-Tots Swim Schools is a world leader in year-round swim instruction, dedicated to teaching children the life-saving skill of swimming in a fun, safe, and welcoming environment. Founded in 1991, Aqua-Tots has grown to more than 160 locations worldwide, serving families through a proven curriculum designed to build confidence and water safety skills at every stage of a child's development.

Aqua-Tots Kanata opened in 2021 and quickly established itself as a trusted part of the local community, helping thousands of children develop lifelong swimming skills. Building on that success, Aqua-Tots Orleans opened in September 2025, expanding our ability to serve families across the Ottawa region.

At Aqua-Tots, we believe our team members are the heart of our success. We are committed to creating a positive, supportive workplace culture where safety comes first, professional growth is encouraged, and every team member has the opportunity to make a meaningful impact on the lives of children and families. Whether working poolside, in client care, or in leadership, our team shares a common mission: to save lives by teaching children to become safe and confident swimmers.Company DescriptionAqua-Tots Swim Schools is a world leader in year-round swim instruction, dedicated to teaching children the life-saving skill of swimming in a fun, safe, and welcoming environment. Founded in 1991, Aqua-Tots has grown to more than 160 locations worldwide, serving families through a proven curriculum designed to build confidence and water safety skills at every stage of a child's development.\r\n\r\nAqua-Tots Kanata opened in 2021 and quickly established itself as a trusted part of the local community, helping thousands of children develop lifelong swimming skills. Building on that success, Aqua-Tots Orleans opened in September 2025, expanding our ability to serve families across the Ottawa region.\r\n\r\nAt Aqua-Tots, we believe our team members are the heart of our success. We are committed to creating a positive, supportive workplace culture where safety comes first, professional growth is encouraged, and every team member has the opportunity to make a meaningful impact on the lives of children and families. Whether working poolside, in client care, or in leadership, our team shares a common mission: to save lives by teaching children to become safe and confident swimmers.