Product Marketing Manager

Title: Product Marketing ManagerReports to: Brand Marketing Director - ZenfolioLocation: Remote (CA)
About Zenfolio Inc.
Zenfolio Inc. offers multiple e-commerce solutions for photographers to showcase their work, manage their business, and build their brand. For almost two decades, Zenfolio Inc. has proudly served photographers around the globe.With team members hailing from all over the world with diverse backgrounds, personalities, and talents, Zenfolio Inc. prides itself on offering a truly unique work environment. You’ll be supported by bright and talented individuals who come together to work and play in a fun, collaborative, supportive and creative work environment. If you love photography and helping businesses succeed, then we’d love to hear from you!
About the Role
We're looking for a Product Marketing Manager to own positioning, messaging, and go-to-market projects for our photography software platform - Zenfolio. You'll be the connection between Product, Marketing, and Customer-facing teams; and the person who deeply understands what makes Zenfolio different, why it matters to photographers, and how to bring that value to market in a way that drives acquisition, retention, and expansion.
This is a high-ownership role for someone who is equally comfortable digging into a Product Requirement Document, running a Go To Market project end to end, sitting with customer data, crafting a narrative, and standing on a trade show floor. You'll shape not just how we talk about our product, but which opportunities we pursue and how we measure success.

Primary Responsibilities
Drive go-to-market execution:

• Own GTM for the product as a whole, specific segments or specific features according to our users seasonal needs and our product roadmap.
• Develop clear positioning and messaging that connects Zenfolio's value to real customer pain points, value propositions, taglines, social proof, and use cases.
• For each project, define the essentials: objectives, priority segments, features to highlight, resourcing, timing, a messaging framework, and a recommended channel mix.
• Set success definitions up front; financial goals, leading KPIs, and a clear measurement approach. Then build the plan and brief, align stakeholders, and drive execution to completion.
• Partner with cross-functional experts to ensure each GTM effort hits its goals, generates learnings, and feeds an evolving playbook of what to continue, stop, optimize, and test next.

Positioning and Messaging:

• Develop feature positioning and messaging
• Crafting compelling narratives that connect Zenfolio's value to customer pain points
• Coordinate with cross functional team members to align messaging
• Identify gaps and opportunities to influence new projects

Be the product expert:

• Serve as the subject-matter expert on Zenfolio's product and its differentiation within the photography market.
• Partner with product managers to shape a high-level roadmap that unlocks new opportunities, reaching new parts of the photography segment, retaining existing users, and growing customers as they scale.
• Build a monthly, qualitative and quantitative understanding of which customers succeed on the platform today, and define the actions needed to drive more of them to success.
• Work directly in the software to learn the new features firsthand, provide early feedback on designs and demos, and produce screenshots and screen recordings that fuel marketing.
• Identify gaps and opportunities in our communication channels and messaging and prioritize recommendations for improvements

Market Intelligence:

• Own the competitive research (in partnership with our research team), tracks industry trends, and shapes product positioning
• Track competitor product launches, pricing shifts, and go-to-market moves.
• Partner with product teams to guide roadmap priorities using market data.

Represent Zenfolio in market:

• Represent Zenfolio's volume solutions at trade shows and other customer-facing events.

What we’d like to see in our ideal candidate
Must haves:

• 4+ years in product marketing, product management, content marketing, or a closely related role, ideally in SaaS, marketplaces, or tools for creative professionals and small businesses.
• A proven track record leading go-to-market launches end to end, from positioning through measurement.
• Strong messaging and positioning instincts, with an ability to turn a technical feature set into a compelling narrative built around customer needs.
• Comfort working with data - assessing and understanding customer and funnel metrics, forming a point of view with actionable steps, and tracking KPIs.
• Cross-functional leadership: you influence and align Product, Marketing, and Customer Success without formal authority.
• A bias toward action and experimentation, you frame work as tests with clear learning objectives, then act on what you learn.
• Excellent written and verbal communication, and comfort presenting to leadership and to customers.

Nice-to-haves:

• Experience marketing to photographers, creatives, or other visual professionals.
• Experience positioning AI-powered features in a competitive market.

Compensation The salary range for this position is CAD 110,000 to CAD 120,000 (median to high). Total compensation includes salary, annual bonus and comprehensive benefits coverage (Health, vision, dental and RRSP (with matching)) from day 1 of employment.
Why you should work with us We are built on the values we believe in—ownership, collaboration, embracing change, impactful and simplistic. We move fast, solve important problems and continuously aim to do and be better. At Zenfolio, the work of every team member matters—whether it’s for our members, company, team, or culture—we all strive to make an impact with ideas that are better, smarter, and more innovative. Our team members make important decisions every day that have direct and tangible impacts on our users. As a remote-only organization (90+), we care deeply about fostering a company that our team is extremely proud to work for—a healthy organizational culture, competitive salaries, flexible work arrangements, great health benefits and other perks. We have an amazing team that will be eager to help you succeed in your role and grow in your career. What to Expect
If this sounds like the right place for you, then get in touch! We can’t wait to meet you. Your resume will be reviewed by a human as soon as possible. Selected applicants will be invited for an initial screening with someone from our team, where we will converse about the role and the organization. We usuallyhave 3 rounds of interviews - One 30-minute screening video call, followed by two 60-minute video calls.
Estimated timelines for interviews:
Round 1: Between 1-2 weeks from the date of applicationRound 2: Between 3-5 weeks from the date of applicationRound 3: Between 6-8 weeks from the date of application
Note: These are estimated timelines. We may be able to complete the rounds faster, or they may get delayed due to unavoidable circumstances. Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Zenfolio, we are dedicated to building a diverse, inclusive and authentic workspace, so if you are excited about this role but your experience aligns differently with some qualifications in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles across Zenfolio.
Zenfolio is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. All qualified applicants are highly encouraged to apply and will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age. We are committed to working with applicants requesting accommodation at any stage of the hiring process.
Please note that while all our roles are remote, we are hiring for this role only in Canada and will not be sponsoring visas for this position. You must be located in and eligible to work in Canada to be considered for the role.