Role overview

The Organization
Sentient HR aims to Empower Educators. Sentient specializes in supply staffing, temporary and full-time staff placements for the childcare industry. Sentient currently operates in the GTHA and Ottawa, serves over 500 centres, and employs over 600 childcare assistants and RECEs (our Educators). Our administrative staff actively seek opportunities to connect childcare centres to the right supply staff during times of need. Sentient can provide supply staff on the same day a request is made by using our user-friendly website, phone, e-mail, or text message. We are also able to provide staff for planned absences and full-time positions. We recruit passionate Educators and provide ongoing professional development to engage their growth mindset. Our culture is one where we value trusted partnerships, enable growth and the ability to excel and be fully engaged. We highly value integrity and focus on making an impact on our clients, Educators, co-workers, and communities.

The Role
We are seeking a Part-Time Account Executive - Sales to expand Sentient’s presence in the Greater Toronto Area (GTHA). This role is focused on generating new childcare centre partnerships, building strong local relationships, and promoting Sentient as the trusted staffing partner for the childcare community. The Part-Time Account Executive – Sales will prospect, present Sentient’s services, and close new business.

As a part-time role, the Account Executive will work 25 hours per week, primarily remote with outreach via phone, video conferencing, and e-mail. Occasional in-person visits to childcare centres and attendance at local events will be required.

Success
As a trusted partner and ambassador, the successful candidate will focus on promoting Sentient HR Services and driving new business growth and referrals in the GTHA region. The Account Executive will own the sales process from prospecting and outreach to presentations, closing, and onboarding while maintaining a consultative and relationship-focused approach. The successful candidate will inspire confidence and trust in childcare leaders, contributing to Sentient’s growth in the region while working in alignment with our values.

Duties and Responsibilities
Sales Planning:

Identify and pursue new business opportunities with childcare centres across GTHA.
Set weekly activity goals (calls, meetings, outreach) to achieve part-time sales targets.
Represent Sentient at local tradeshows, association meetings, and networking events.
Share local market insights and competitor activity with leadership.

Sales Process & Execution:

Prospect childcare centres through calls, emails, and networking to build pipeline.
Conduct consultative sales meetings to understand client needs and present solutions.
Deliver presentations that communicate Sentient’s value proposition in staffing.
Close new business and ensure smooth onboarding before transition to Client Care.

Team Collaboration:

Follows Sentient’s charter and is aligned and exhibits company values. Participates in culture events and activities and recognizes others for exhibiting company values.
Communicates and works effectively and collaboratively with Client Care, Operations, Marketing and HR to deliver great results for prospects, customers, and other stakeholders in the company.
Participates and comes prepared to all daily huddles, 121 coaching meetings, and monthly meetings, and any other cadence / meetings as required.
Participates in additional projects or added responsibilities as needed.

Reporting & Documentation:

Completes and submits weekly reports.
Updates the CRM daily and documents all sales phone calls, meetings, and tasks.
Updates key and pertinent information on prospects and competitors in the CRM.
Monitors and updates their pipeline each week

Qualifications and Role Requirements:

College diploma or university degree preferred.
RECE designation is an asset (adds credibility within the childcare field).
Minimum 1 year of sales or business development experience (staffing, childcare, or education sector experience an advantage).
Demonstrated success with prospecting, presenting, and closing business.
Strong communication and relationship-building skills.
Must complete a Vulnerable Sector Check upon hire.
Access to reliable transportation for occasional in-person visits and events.

Competencies

Customer Focus: Demonstrates a strong customer orientation to enhance business performance.
Growth and Learning Focus - Promotes and demonstrates the value of life-long learning.
Results Focus: Ensures accountability and commitment to achieve business objectives, goals & activities.
Communication: Expresses information and ideas in a clear and compelling manner, both written and verbal presentation.
Continuous Improvement: Seeks ways to enhance business and operational efficiencies.
Business Acumen: Understands and utilizes business processes and systems to drive the business forward.
Building Partnerships - Demonstrates both an internal and external focus, building rapport and nurturing relationships with key stakeholders to advance the business.
Digital Literacy: The ability to discover, evaluate, and use information and technology effectively through various apps and digital tools.

Personal Style:

100% trustworthy with the highest level of integrity.
Highly driven with the ability to take ownership and responsibility.
Plays to Win!
Respectful of others and self.
Hands on with a willingness to roll up sleeves and get involved.
A real curiosity about data, trends, business, and processes.
Ability to deal with ambiguity in a growing company.
Values and seeks feedback from others.
Represents the company in a professional manner.
Confident communicator, who is not afraid to pick up the phone (or drop in the childcare centre) to speak with prospective clients.

Vetting is not completed by A.I. This is a new role to the organization for the Greater Toronto and Hamilton Area.

Compensation: 40% Base, 60% Commission

Sentient HR Services Inc. is an equal opportunity employer committed to fostering a diverse, inclusive, and respectful workplace. We welcome applications from all qualified individuals regardless of race, ethnicity, religion, gender, sexual orientation, age, disability, or any other protected status under the Ontario Human Rights Code. Our hiring practices reflect our dedication to creating a workforce that mirrors the diversity of the communities we serve. Accommodations are available for candidates with disabilities at every stage of the recruitment process upon request.

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