Role overview

Automotive Digital Marketing Consultant (Remote)

Reports to: Manager of Customer Growth

The Digital Marketing Consultant (DMC) serves as a trusted marketing strategist for sMedia's dealership clients. Moving beyond transactional updates, the DMC translates ad performance and web analytics into actionable business growth, connecting digital strategy directly to inventory days-on-lot, sales goals, and ROI. This role carries a strategic performance and revenue component: consultants are responsible for account growth, churn mitigation, and expansion sales (cross-selling and upselling sMedia solutions).

Key Responsibilities and Accountabilities

Strategic Client Consultation: Lead Monthly Marketing Meetings and Quarterly Business Reviews (QBRs) with dealership decision-makers (GMs, GSMs, Marketing Directors). Deliver strategic insights, not just metric reports, focused on driving vehicle sales.
Portfolio & Growth Ownership: Manage a dedicated book of full-service automotive clients. Own net MRR growth through proactive expansion recommendations, campaign optimizations, and account retention.
Consultative Selling: Identify revenue opportunities based on inventory levels and dealership pain points (e.g., aging SUV inventory, local market shifts) and pitch tailored sMedia ad and platform solutions.
Multithreaded Relationship Building: Build deep, multi-level relationships across the dealership (General Manager, BDC, Marketing Manager) to mitigate single-point-of-contact churn risk.
Data & Analytics Interpretation: Analyze GA4, ad platforms (Google, Meta, Microsoft), and Whatagraph reports to evaluate campaign performance and present clear strategies.
CRM & Process Discipline: Maintain strict CRM accuracy in HubSpot (logging activity, tracking won deals, managing account statuses).

Key Performance Indicators (KPI's)

Net Revenue Retention (NRR): Account churn mitigation and expansion MRR generation.
CCU Engagement & Quality: Meeting coverage and compliance with consultative standards.
Multithreading Depth: Contacts per account across management tiers.
Expansion Revenue: Closed-won expansion deals generated per month/quarter.

Your Background

3+ years of experience in digital marketing consulting, account management, or agency environments (automotive industry experience highly preferred).
Strong fluency in GA4, paid search, social ad platforms, and digital conversion funnels.
Demonstrated ability to conduct consultative sales discussions and overcome client objections.
Proven track record of managing client relationships and driving expansion revenue.

Your Skills and Mindset

Customer-centric mindset
Curious, driven personality
Passion for marketing
Strong analytical skills with the ability to translate data into insights
Strong understanding of digital marketing
Natural ability to network, connect the dots, build relationships, and interested in enhancing relationships
Ability to work on multiple priorities and/or projects simultaneously
Strong customer relationship skills with excellent verbal and written skills
Highly organized with great attention to detail

What you’ll get from sMedia

Fully remote role
Performance-based commission structure designed to reward top performers
Extensive health and dental benefits package (available after 3 months)
Paid day off on your birthday
1:1 training and mentoring from our Management team
Opportunities to earn spot bonuses
15 vacation days annually, plusadditional time in December during the holiday season