Paid Media Manager

The Opportunity

We are seeking an experienced Paid Media Manager with over 6 years of hands-on experience managing, optimizing, and scaling performance marketing campaigns, with a primary focus on Google Ads and Microsoft Ads.

Who You Are

You are a service-oriented individual who is excited to be a part of a fast-growing organization that enables the best to be even better. You have experience in Paid Media and are looking for the opportunity to provide your expertise to drive change within an exciting industry. You love working in a collaborative team environment but also enjoy your autonomy to accomplish tasks and provide excellent service to our Partners and their teams. The ideal candidate is highly technical, data-driven, and has a strong track record of achieving business goals through paid media strategies.

In This Role, You Will

• Manage a portfolio of multiple ad accounts (100+) using a structured, process-driven approach to drive account growth and ensure consistent campaign delivery.
• Plan, build, execute, and optimize paid media campaigns with a primary focus on Google and Microsoft Ads to support business growth and performance goals.
• Develop and manage media buying budgets, ensuring efficient allocation of resources to maximize return on investment (ROI).
• Demonstrate a strong understanding of tracking and attribution methodologies to accurately measure and evaluate Paid Search campaign performance.
• Develop, manage, and track performance marketing KPIs (ROAS, CPA, CTR, CVR, etc.) to measure success and drive continuous improvement.
• Conduct deep analysis of campaign performance and use data-driven insights to refine strategies.
• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge.
• Work closely with cross-functional teams, including practice marketing, creative, and data analytics teams to align marketing efforts.
• Automate repetitive processes using scripts, rules, and third-party tools to enhance efficiency.
• Provide weekly and monthly performance reports, presenting actionable insights and recommendations.
• Lead projects and pilot tests to evaluate new advertising platforms, vendors, and activations that enhance business performance and drive measurable results.
• Optimize bidding strategies while also leveraging business data to improve efficiency and drive measurable business outcomes.

What You’ll Bring

• 6+ years of experience in paid media, with a proven track record of managing high volume campaigns is required. Bonus point if you have worked on small budget accounts.
• Expert knowledge of Google Ads and Microsoft Ads (Search, Performance Max, Demand Gen, etc.) with strong understanding of Meta Ads is required.
• Strong understanding of conversion tracking, attribution models, and data analytics tools (Google Analytics, Google Tag Manager, Looker Studio, etc.) is required.
• Strong analytical skills with the ability to interpret data, identify trends, and drive actionable insights.
• Experience with budget forecasting, media planning, and pacing analysis.
• High Proficiency in Excel/Google Sheets or other data analysis tools is required.
• Excellent communication and presentation skills, with the ability to translate data into meaningful insights.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Hands-on experience with campaign automation, scripts, and API integrations is a strong plus.
• Bilingualism in French and English would be considered a strong asset.

About Dentalcorp

Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

The salary range for this position is $90,000 to $110,000 CAD annually (plus a bonus of up to 15% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This job posting is for an existing vacancy.

This role is 4 days on-site Monday to Thursday with Friday's work from home.

Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted.