Marketing Assistant

About Y Media Group

Y Media Group is Canada's leading Ethnic and Mainstream multi-platform media organization. Established in 2001, Y Media Group has grown into a dynamic multimedia network with a strong presence across Television, Radio, Print, Digital, Social Media, and Live Events.

Our platforms include Channel Y, Radio Y 105.9 FM, Midweek Newspaper, SouthAsianDaily.com, Y Media digital platforms, and a growing portfolio of special programming, sponsorship opportunities, and community events.

While our roots are strongly connected to the Ethnic and Mainstream community, our reach continues to expand across Canada's mainstream and multicultural markets.
Position Summary

Y Media Group is seeking an organized, detail-oriented, and creative Marketing Assistant to support the day-to-day activities of our Marketing and Business Development team. This role is ideal for someone who enjoys working in a fast-paced media environment and wants to build a career in marketing, advertising, media sales, and business development.

The Marketing Assistant will provide administrative support, coordinate marketing campaigns, assist with client communications, conduct market research, prepare marketing materials, maintain records, and help ensure the successful execution of advertising, sponsorship, and promotional initiatives across our television, radio, print, digital, and event platforms.
Key Responsibilities

• Provide administrative support to the Marketing and Business Development team.
• Assist in coordinating advertising campaigns across Television, Radio, Print, Digital, Social Media, and Live Events.
• Prepare marketing materials, media kits, client presentations, proposals, and promotional documents.
• Conduct market research to identify industry trends, competitor activity, and potential business opportunities.
• Assist with prospect research and help maintain a database of potential clients and partners.
• Maintain accurate client records, campaign information, and marketing reports using CRM systems and Google Sheets.
• Coordinate meetings, appointments, presentations, and follow-up communications with clients.
• Support the planning and execution of sponsorships, promotional campaigns, community initiatives, and special events.
• Monitor campaign timelines and ensure deliverables are completed on schedule.
• Assist in preparing campaign performance reports and tracking key marketing metrics.
• Coordinate with internal departments including Sales, Creative, Production, Programming, Editorial, Digital, and Events.
• Help manage digital marketing assets, social media content schedules, and promotional calendars.
• Assist with website updates, promotional materials, newsletters, and marketing collateral.
• Support event setup, client hospitality, registrations, and on-site promotional activities when required.
• Perform general office and administrative duties related to marketing operations.

Qualifications & Experience

• Bachelor's degree or college diploma in Marketing, Business Administration, Communications, Public Relations, Advertising, or a related field is preferred
• 13 years of experience in marketing, administration, media, customer service, or a related role.
• Internship or co-op experience in marketing or media is considered an asset.
• Experience working with CRM systems, marketing platforms, or administrative software is an advantage.
• Strong organizational and multitasking skills with excellent attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently while collaborating effectively within a team.
• Strong time-management and problem-solving abilities.

Technical Skills

• Proficiency in Google Workspace (Google Sheets, Docs, Slides, Gmail, Calendar).
• Experience with Microsoft Office (Excel, Word, PowerPoint).
• Familiarity with Canva for basic graphic design and marketing materials.
• Basic understanding of Google Analytics, Meta Business Suite, HubSpot, Salesforce, or similar marketing tools is considered an asset.
• Comfortable working with spreadsheets, reporting, and data management.

Preferred Qualifications

• Fluency in English (written and spoken) is required.
• Proficiency in Hindi and Punjabi is strongly preferred.
• Valid driver's license and access to a vehicle are considered an asset for supporting events and client activities.

Key Competencies

• Excellent organizational skills
• Strong attention to detail
• Professional communication skills
• Positive attitude and willingness to learn
• Creative thinking and problem-solving
• Time management and multitasking
• Team-oriented mindset
• Ability to thrive in a fast-paced media environment
• Customer service and relationship-building skills

Performance Expectations

The Marketing Assistant will be expected to:

• Support the efficient execution of marketing campaigns and client projects.
• Maintain accurate records, reports, and campaign documentation.
• Assist the Marketing and Business Development team in achieving departmental objectives.
• Ensure marketing materials and client communications are completed accurately and on time.
• Contribute ideas that enhance marketing initiatives, client engagement, and operational efficiency.

Why Join Y Media Group?

• Work with Canada's leading Ethnic and Mainstream multimedia organization.
• Gain hands-on experience across Television, Radio, Print, Digital, Social Media, and Live Events.
• Learn directly from experienced marketing and business development professionals.
• Build valuable skills in media, advertising, sponsorship, and client relations.
• Work in a dynamic, multicultural, and collaborative environment.
• Access opportunities for career growth into Marketing Coordinator, Marketing Executive, and Business Development roles.
• Receive competitive compensation and ongoing professional development opportunities.