Role overview

Senior Performance Marketing Manager

This position will give you the opportunity to lead high-impact, multi-channel marketing campaigns and a strong exposure to performance marketing and digital transformation. You will work in a collaborative environment with cross-functional visibility and have the potential for long-term extension or full-time conversion.

What is in it for you:

• Salaried: $35-42 per hour.
• Incorporated Business Rate: $43-50 per hour.
• 6-month contract.
• Full-time position: 37.50 hours per week.
• Schedule from 9 am to 5 pm.
• Hybrid: 3 days/week in Toronto office.

Responsibilities:
• Plan, execute, and optimize integrated marketing campaigns – Travel agency Channels
• Manage paid media campaigns (search, social, display, native)
• Optimize website performance, user journeys, and content updates
• Monitor campaign performance and provide data-driven insights
• Conduct A/B testing and improve conversion strategies
• Collaborate with internal teams and agency partners
• Manage campaign budgets and performance reporting

What you will need to succeed:
• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a strong focus on acquisition and conversion in the insurance industry.
• Proven experience executing and optimizing campaigns across digital channels, including paid search, paid social, display, and websites.
• Experience supporting B2B and/or DTC marketing, ideally within financial services or insurance related industries.
• Strong analytical skills with the ability to interpret performance data and translate insights into actionable optimization recommendations.
• Familiarity with common performance marketing metrics (CPA, ROAS, CAC, conversion rate, funnel performance).
• Excellent communication and collaboration skills, with experience working cross-functionally and with agency partners
• Highly organized, detail-oriented, and comfortable operating in a fast-paced, matrixed environment.
• Experience working with Canadian Travel Agencies is considered an asset.
• French bilingual fluency is considered an asset.

Why Recruit Action?

Recruit Action (agency permit: AP-2504511) provides recruitment services through quality support and a personalized approach. As part of the screening process, some applications may be reviewed using artificial intelligence tools. Only candidates who meet the hiring criteria will be contacted.

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