Role overview

Role Overview

The Senior User Experience (UX) Designer is responsible for delivering human-centred design solutions that are useful, usable, and desirable. This role brings a deep understanding of user needs and behaviours to inform design decisions and supports the development of intuitive, accessible, and effective digital services.

The UX Designer works across all phases of product delivery to bridge research and design, collaborating closely with product managers, developers, and stakeholders to prototype, validate, and refine solutions.

Key focus areas include:

Prototyping and iteration
User journey mapping
Experience optimization
End-to-end service design

Core Responsibilities:

User Experience Design:

Apply UX design best practices to develop high-quality, user-centred solutions
Design for mobile-first and responsive environments
Iterate designs efficiently based on feedback and insights
Ensure alignment with accessibility standards and Ontario Design System principles

User Research & Validation:

Plan and facilitate user research and usability testing activities
Translate research insights into actionable design recommendations
Conduct activities such as:
User interviews
Journey mapping
Persona development
Usability testing

Produce key research outputs (e.g., scripts, synthesis, findings reports)

Service Design & Delivery:

Lead and support end-to-end service design activities
Develop prototypes and validate solutions with end users
Identify opportunities to improve user journeys and service interactions
Contribute to continuous improvement of user experience across the lifecycle

Collaboration & Stakeholder Engagement:

Work collaboratively with balanced teams (Product, UX, Development)
Facilitate communication between business and technical stakeholders
Support agile delivery using SCRUM or similar methodologies
Provide design direction and communicate concepts clearly to stakeholders

Deliverables:

Typical deliverables include:

User personas and journey maps
Wireframes, prototypes, and design concepts
Usability testing plans and results
User research findings and insights reports
Recommendations for experience improvement and optimization

Outcome Focus:

The UX Designer will contribute directly to:

Improved user experience quality and usability
Stronger user-centred design practices
Enhanced service effectiveness and adoption
Delivery of intuitive, accessible, and scalable digital services

Requirements

Experience and Skill Set Requirements:

Must Haves:

Extensive experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design.
Ability to iterate your designs and solutions efficiently and intelligently.
3+ years of relevant experience in participating in complex projects (products) of different sizes, ensuring alignment to plans, best practices and incorporating user-centred design processes and agile (scrum) methodologies.
Demonstrated experience in communication and mediation skills with business teams and core team members to ensure Client projects (products) are progressing according to schedule
Expertise in UX software such as JustInMind, InVision, Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS skills (React, Angular, NodeJS), are a plus.

Skill Set Requirements:

User Experience Design:

Extensive experience in using UX design best practices to design solutions, and a deep understanding of mobile-first and responsive design.
Ability to iterate your designs and solutions efficiently and intelligently.
3+ years of relevant experience in participating in complex projects (products) of different sizes, ensuring alignment to plans, best practices and incorporating user-centred design processes and agile (scrum) methodologies.
Degree or diploma in graphic design; degree or certification in usability, human-computer interaction, and technical writing a plus
Experience in facilitate User Research and Usability testing. Accessibility compliance testing is a plus.
Experience in facilitate User Research and Usability testing activities to produce such outputs as:
User Interview Topic Maps
User Interview Scripts
User Interview Synthesis (collection, aggregation and analysis) of written observations recorded during each interview
User Research Findings Report

Relationship Management:

Demonstrated experience in communication and mediation skills with business teams and core team members to ensure Client projects (products) are progressing according to schedule
Experience with strategies and actions to overcome resistance to change and capitalize on forces in support of change during all stages of projects – Discovery, Alpha, Beta, Live or similar delivery methodologies
Ability to deliver on a product with a balanced team (product owner, user experience designers, developers) by participating in Agile (SCRUM) delivery methodologies

Technical Skills:

Expertise in UX software such as JustInMind, InVision, Sketch, Adobe Creative Cloud, Axure, Figma, and Zeplin. HTML5, CSS3, and JS skills (React, Angular, NodeJS), are a plus.

Soft skills:

Ability to clearly and effectively communicate design processes, ideas, and solutions to teams and clients.
Be excited about collaborating and communicating closely with teams and other stakeholders via a distributed model to regularly deliver design solutions for approval.
Strong interpersonal and negotiation skills
Strong presentation, verbal and written communication skills
Excellent analytical, problem-solving and decision-making skills