Role overview

The Opportunity
RideWrap is a fast-growing company in the bike industry and we are seeking a creative and dynamic individual to join our team as the Paid Media & eCommerce Marketing Specialist.

Your number 1 objective is to maximize revenue through online sales via the acquisition of new customers, and providing the best user experience converting visitors in to satisfied repeat customers, utilizing a targeted full-funnel marketing strategy, and optimization of our eCommerce platform.

About Us
RideWrap is a rider-owned and operated business. Since the beginning, our objective has been simple: help riders get the most out of their time riding bikes. RideWrap’s proprietary systems are born from combining a background in precision engineering with a love for riding bikes. We produce industry-leading frame protection components for all bikes and riders.

About You

Have a flare for creativity, and strategic thinking
Proven track record optimizing UX and UI strategies
Excited to work in the bike industry
Previous professional experience in eCommerce marketing

Responsibilities

Implement user experience best practices on our eCommerce platform, analyze statistics, and provide solutions to optimize conversion rates
Work directly with out Web-Development team on updates to our eCommerce platform
Design, implement, and oversee data-driven full-funnel growth activities.
Develop, implement, and optimize paid digital ad campaigns across multiple platforms, perform analysis and track KPIs to make data driven decisions.
Work effectively within marketing budgets working closely with the finance team.
Research and analyze new channels and strategies to keep up to date with current trends in the industry
Create goals, and track KPIs across all platforms to gauge successful campaigns and implementations

Qualifications, Experiences, and Skills

Bachelor’s degree in communications, computer science, marketing, a related field or equivalent practical experience
2+ years of experience in UX/UI design
Proven experience in online marketing, eCommerce and business growth
In depth knowledge of SEO and SEM marketing
Experience with Google ADs, Facebook Ads, LinkedIn Ads etc.
Experience within the bike industry an asset

Our Values
Innovation:As an industry leader, we’re not just using the most advanced tech available, we’re creating our own. If it doesn’t exist, we build it.

Precision:RideWrap wasn’t built from the ground up by eyeballing and free-handing. We sketched, we drafted, we tested. We tested again and made sure we got it done right. We’re nerds. So what?

Community:Bikes are for everyone. Protection for your bikes should be for everyone too. We want all riders and riding communities to feel supported from early starts to late apres endings, we’re here for it all.

Job Types: Full-time, Permanent
Benefits:

Casual dress
Company events
Flexible schedule
On-site parking
Store discount
Wellness program