Senior Marketing Manager

Our Client is Hiring: Senior Marketing Manager (Product Marketing) — Industrial Manufacturing (B2B)

HYBRID 3x in Markham (Full-Time Perm)

About the Role

Our client is hiring a Senior Marketing Manager to lead the development and execution of marketing and communications strategies within an industrial manufacturing/ distribution, product-driven environment. The role owns national-level marketing planning to support profitability goals, drive product/service/brand launches, and strengthen relationships across distribution and key stakeholders.

Working with a team of marketing professionals and external agencies/partners, you will deliver measurable results through strong planning, performance management, and consistent brand messaging.

Key Responsibilities

• Lead marketing strategy and execution for product and sales initiatives, including go-to-market support for new offerings
• Develop and manage an annual marketing plan and budget framework
• Own marketing program metrics and analytics, including performance tracking tied to product incentive programs
• Coordinate and manage external marketing production and distribution (agencies, creative/print vendors, delivery partners)
• Build and maintain relationships with distribution partners, factories, branch offices, customers, and internal stakeholders
• Plan and oversee marketing events, including trade shows, customer visits, distributor meetings, and sales-focused initiatives
• Manage project timelines, coordinate deliverables across stakeholders, and track spend vs. budget
• Maintain appropriate stock levels for print literature and promotional materials and ensure proper distribution
• Ensure communications quality through proofreading, editing, and brand/message consistency
• Manage external-facing communications aligned with sales and marketing priorities
• Maintain mailing lists and email distribution lists for key documents and communications
• Review and update marketing policies to support compliance internally and externally
• Support press releases and maintain a regular newsletter for distributors and external customers
• Contribute to establishing dedicated marketing resource areas at office locations
• Lead brand awareness and sponsorship activations with clear performance objectives and KPIs

What You Bring

• A solution-focused, low-drama, low-ego communication style that helps build strong stakeholder relationships
• High organizational skills with the ability to handle high volume work and competing priorities
• Strong self-management and independence in decision-making
• A consultative/entrepreneurial mindset—comfortable identifying needs and driving improvements
• A process improvement orientation and strong business acumen
• Tech-savviness and comfort using marketing tools and reporting systems
• Strong writing and messaging skills, even with in-house graphics support
• Experience coordinating across multiple agencies while keeping projects on track
• Ability to lead, coach, and mentor marketing team members

Qualifications

• Bachelor’s degree in Marketing & Communications or a 2–3 year college diploma in a related field
• 8+ years of experience in a product marketing role within a manufacturing environment (industry experience in HVAC is not required but preferred)
• 5+ years managing or leading marketing activities/teams in a corporate environment with a focus on digital and electronic media
• Strong B2B marketing background; B2C experience is a plus
• Strong interpersonal and communication skills; English fluency required, French an asset
• Proven ability to multitask and deliver in a fast-paced environment with strict deadlines
• Strong computer skills, including Microsoft Office Suite; Illustrator and Photoshop experience is an asset
• Good sense of creativity and brand judgment

Compensation & Benefits

• Base Salary: $130,000–$135,000
• Bonus: Target 30%
• RRSP Match: From day 1
• Health Benefits: From day 1
• Vacation: 4 weeks
• Work Model: Hybrid — 3 days per week in Markham

Consultant-Friendly Marketing managers with a consulting background are welcome to apply. If you bring strategy, execution discipline, and strong stakeholder management, this role is a great match.

How to Apply

Please submit your resume highlighting your most relevant product marketing achievements—especially examples of campaign impact, budget ownership, analytics/reporting, and cross-functional collaboration.

JOB VACANCY STATUS

The organization is accepting applications with the intention to hire as soon as possible.

USE OF ARTIFICIAL INTELLIGENCE – BY RECRUITERS & HIRING MANAGERS

At The Talent Company, people are at the center of our recruitment process. While we may use artificial intelligence (AI) tools for limited administrative purposes (such as writing creative outreach messages, summarizing interview notes or transcribing reference checks) AI is never the decision maker. Resumes and candidate information are personally reviewed by our recruiters, and all hiring decisions are made by people who bring judgment, care, and expertise to each match. If a client’s recruitment process involves a greater degree of AI use during their own interviews or assessments, we will communicate that to short-listed candidates so they are aware in advance. Our commitment is to use technology responsibly, while ensuring fairness, transparency, and respect at every stage of the process.

USE OF ARTIFICIAL INTELLIGENCE – BY CANDIDATES

We recognize that candidates may choose to use artificial intelligence (AI) tools to support their job search, for example, to refine writing style or gather research. While this can be appropriate, the information you provide in your resume, screening questions, and interviews must always be truthful and accurately reflect your own experience, knowledge, and competencies. AI should never be used to create or exaggerate credentials. Our goal is to understand the real you – your skills, your story, and your potential – so that we can make the best possible match between you and the organizations we serve.

ACCOMMODATION & INCLUSIVITY At The Talent Company, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by law.
We are committed to Equal Opportunities and welcome applications from all sections of the community. Please let us know by emailing recruitment@thetalent.co if an adjustment or adaptation is required at any stage to support you during the recruitment journey.