Regional Marketing Manager

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an
organization driven by excellence, integrity, and innovation, Dilawri offers an
environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest
automotive group and one of Canada’s Best Managed Companies. Dilawri operates
over 80 franchised dealerships, representing more than 35 of the world’s most
respected automotive brands across British Columbia, Alberta, Saskatchewan,
Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri
fosters a culture rooted in collaboration, accountability, and continuous
learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation,
and Giving Back guide how we work, how we lead, and how we serve our customers
and communities. Through the Dilawri Foundation, we are also committed to
making a meaningful impact in the communities we serve.

Discover how you can build your career with
Dilawri.

Position Overview

Reporting directly to the VP of Operations, the
Regional Marketing Manager leads the planning, management and execution of
marketing initiatives that drive sales and customer retention across Sales,
Service and Parts for Dilawri franchised dealerships in Ontario. The role
manages direct reports across marketing and the sales Business Development
Centre (BDC), working closely with regional and dealership leadership to
deliver on business priorities. This role is primarily based at our Regional Head Office, located at 5500 Dixie Road in Mississauga, with travel to dealerships as required.

The Regional Marketing Manager oversees annual
marketing plans, integrated campaigns, social media, private sales events,
experiential marketing and sponsorship initiatives. The role connects marketing
activity with sales BDC follow-up to generate appointments, improve lead
conversion and support dealership sales. Success requires strong people
leadership, strategic thinking, attention to detail and a collaborative,
solution-oriented approach, while maintaining Dilawri and OEM brand compliance.

Primary Duties and Responsibilities

• Serve

as the day-to-day marketing contact for Ontario dealerships, working with
General Managers to develop annual plans and campaign calendars, align
monthly vehicle priorities and promotions, and provide ongoing regional
and dealership support.

• Manage

integrated campaigns from briefing and creative development through
approvals, launch and performance review across digital, email, social and
traditional channels, supporting sales, service and customer retention
objectives.

• Oversee

paid search, paid social, display, traditional and multicultural media,
working with agencies to align investment with dealership priorities,
manage SEO and maintain accurate online business profiles.

• Manage

marketing budgets, invoices and OEM co-op programs.

• Conduct

monthly advertising performance reviews with agencies and dealership
leadership, using website analytics, lead generation, conversion and
return on investment data to improve campaigns and optimize media
investment.

• Manage

dealership social media strategy, content calendars, creation, publishing,
community management and reporting in line with Dilawri and OEM standards.

• Plan

and execute private sales events, customer events and sponsorship
activations, coordinating audience selection, invitations, dealership
readiness and follow-up with sales and BDC teams.

• Lead,

coach and develop marketing and sales BDC direct reports, establishing
clear responsibilities, priorities and performance expectations, with
regular feedback and development support.

• Oversee

sales BDC lead management, including timely follow-up, CRM activity
logging, appointment setting and sales team handoffs. Monitor response
times, contact rates, appointments booked, attendance and sales
conversion, and recommend improvements to dealership leadership.

• Coordinate

customer segmentation, email campaigns and automated communications in
accordance with established consent, unsubscribe and customer data
requirements.

Additional Responsibilities

• Provide

professional customer service and support to all stakeholders.

• Follow

established company policies and procedures, including the Health and
Safety Program and applicable provincial occupational health and safety
regulations.

• Participate

in meetings and training as required.

Required Qualifications

• Post-secondary

education in marketing, public relations, or a related field.

• Strong

knowledge of marketing strategy, campaign management, SEO, paid media and
analytics.

• Strong

copywriting, content development and social media management skills,
including publishing, community engagement and reporting.

• Experience

delivering private sales events, customer events and partnership
activations.

• Ability

to lead and develop teams, delegate effectively and manage performance.

• Working

knowledge of automotive CRM and sales BDC processes, including lead
management, appointment setting and conversion reporting.

• Strong

collaboration and relationship-building skills across National Marketing,
regional and dealership leadership, agencies and other stakeholders.

• Strong

organizational skills, attention to detail and problem-solving skills,
with the flexibility to manage competing priorities and represent the
company professionally.

• At

least five years of progressive marketing experience.

• Automotive

dealership or retail experience is an asset.

• Valid

Ontario Class G driver’s license and ability to travel between dealerships
as required.

About Dilawri

In addition to working with and learning from a
team of leading professionals in the automotive industry, our benefits include:

• Discounted

employee vehicle purchase program

• Job-specific

coaching and training programs

• Comprehensive

health and dental plans

• Employee

wellness and assistance programs

• Employee

social events

Build your career with a team that is driven by
excellence, integrity, and innovation.

Discover Dilawri.

Dilawri Group of Companies is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.