Marketing Lead

Description
What if you could redefine what's possible? With us, you can.With us, you can. You want Purpose. Growth. Opportunity. People who get it.
We are the home of ambitious, passionate, and innovative world shapers.
With an unmatched breadth and depth of engineering, advisory and science‑based expertise, our global minds unite to power local solutions.
We are pathfinders and impact makers.
We are Visioneers.
We are WSP

The Opportunity
Build the Future with UsAs a Marketing Lead; you will play a key role in advancing WSP’s growth marketing strategy across Canada, shaping and deploying marketing plans that align with WSP’s strategic objectives, brand priorities, and business targets. This role contributes directly to increasing brand awareness and familiarity, supporting business development and work winning, and helping talent acquisition efforts across Canada. You will help translate strategy into locally relevant action, partnering with leaders, stakeholders, and marketing and communications colleagues to deliver initiatives that strengthen WSP’s position in the market.

Your Impact

• Translate global and regional marketing strategies into locally relevant initiatives for the Canadian market.
• Shape and deliver marketing initiatives to support regional growth areas as well as work winning strategies.
• Build and maintain strong partnerships with key sector stakeholders.
• Regularly report on the performance and ROI of marketing initiatives.
• Collaborate with Marketing and Communications colleagues globally and in corporate services.
• Ensure all initiatives adhere to established processes, deadlines, and budgets.

The Skills That Set You Apart

• Bachelor’s degree in marketing or business administration
• 8+ years of specialization shaping and deploying B2B or services marketing strategies.
• Strong interpersonal skills and significant experience working with senior leadership teams and other key stakeholders.
• Strong experience engaging clients through the full marketing mix.
• Excellent verbal and written communication skills.
• Excellent knowledge of marketing and communication technologies and tools, including AI.
• Experience in a global engineering consulting or similar environment is an asset.
• Ability to work autonomously and lead projects with minimal supervision.
• Excellent project management skills and business acumen, with the ability to manage competing priorities.
• Experience collaborating with global teams and senior leaders.
• Creative and innovative thinking, with responsiveness to marketing industry changes and the ability to adapt to evolving channels, tactics, and opportunities.
• Strong interest in developing knowledge of current marketplace trends.

Why Choose WSP?
Why Choose WSP? We exist to shape communities to advance humanity. The brightest engineers, advisors and scientists from across the globe call WSP home.

• Proudly Canadian – we are a Top 100 Employer in Canada for 2026.
• A global community of brilliant minds – your next idea, mentor, or opportunity is always within reach.
• Limitless opportunities start here. Whether it’s across the country or around the globe, we help you tailor your role to match your ambition — because your growth drives ours.
• Flexible work, real balance – we recognize the importance of balance in our lives and encourage you to prioritize the balance in yours.

#WeAreWSP

Compensation
AB, BC, NT, NU, SK & YT: $93,700 - 124,200
MB & ON: $85,500 - 117,800
NB, NL, NS, PE & QC: $84,700 - 112,400
Disclosure:
The final salary awarded for this role may vary from the above range based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. The wage range provided in this job posting may be subject to change for business purposes.

Ready to Shape What’s Possible?
Bring your strategic marketing expertise, collaborative mindset, and passion for meaningful impact to a role where your work will help strengthen WSP’s brand, support growth across Canada, and connect people, clients, and communities to the opportunities ahead. Join us and help shape the future of marketing at WSP.

#LI-Hybrid