Senior Manager, Loyalty & Digital

Description

The Senior Manager, Loyalty & Digital is accountable for leading the development and execution of loyalty and digital strategy aligned with the broader business strategy. The role combines strategic vision with hands-on execution and redefines how customers engage with our brand across restaurants, digital, and delivery.

Responsibilities

Loyalty Strategy & Program Development

• Design, launch, and scale a best-in-class customer rewards program aligned with long-term business objectives.
• Develop and manage the loyalty roadmap, translating broader functional priorities into plans and initiatives including member acquisition, engagement, retention, and lifetime value growth.
• Leverage data and insights to continuously optimize program performance and personalization.

E-commerce Growth & Digital Execution

• Develop and execute a high-growth digital strategy across channels (kiosk, web, app) driving revenue, conversion, and customer acquisition.
• Identify and prioritize digital initiatives across channels (web, mobile, kiosk, CRM, paid media, partnerships).
• Partner cross-functionally and with external partners to deliver seamless customer experiences across all digital touchpoints.

Omnichannel Transformation

• Lead cross-functional initiatives that support the shift from a traditional retail marketing model to a fully integrated omnichannel approach.
• Align in-store and digital experiences to create a cohesive and consistent customer journey.
• Champion the use of customer data, technology, and analytics to enable personalization at scale.

Execution & Impact

• Translate strategy into clear, actionable plans with measurable outcomes.
• Operate with a strong bias for action; testing, learning, and iterating quickly.
• Drive performance through clear KPIs, dashboards, and accountability to agreed outcomes across teams.

Leadership & Collaboration

• Lead and inspire a lean, high-performing team in a fast-paced, high-growth environment.
• Collaborate closely with marketing, technology, and operations teams.
• Build a culture of ownership, agility, and continuous improvement.

Qualifications

Required: 4-year post-secondary degree in marketing, business, consumer behaviour, or other related field

Preferred: MBA

Experience:

• 8+ years of experience in loyalty, CRM, digital, or e-commerce leadership roles
• Proven track record of launching and scaling successful loyalty or rewards programs
• Strong experience driving e -commerce growth and digital transformation initiatives
• Strategic thinking capability with the ability to execute at speed and with precision
• High analytical capability, with experience leveraging customer data and insights to drive decisions
• Comfort operating in lean teams with high expectations and significant growth potential
• Exceptional communication and stakeholder management skills

We’d prefer this role to have…

• Prior experience in highly matrixed environments consistent of multiple sets of stakeholders

What makes KFC a great place to work?

Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally. We hire and develop people who lead with Smart, Heart and Courage to make a big impact on the business today and grow into leaders of the future.

Our Culture. We are known for a culture that rewards and recognizes bold results and promises everyone a seat at our table. We focus on your personal development as much as your professional development to ensure you can bring your best self to work.

Why you’ll love working here

• Hybrid work model (2–3 days per week in office)
• Paid vacation and personal days, plus 10 paid KFC Canada holidays in addition to statutory holidays.
• Comprehensive health and dental benefits, including HSA and PSA options that allow you to personalize your coverage, plus life insurance and disability coverage, with employer-paid premiums
• Family-inclusive Employee Assistance Program (EAP) and virtual care
• Paid parental leave with salary top-up
• RRSP and DPSP retirement programs with employer matching
• Annual tuition reimbursement program
• Employee referral rewards
• And so much more!

Note: remuneration, benefits, and other perks may vary by role, employment status, eligibility, and other relevant factors.

Additional Information

This posting is for an existing vacancy.

We thank all applicants for their interest in joining KFC Canada; however, only those selected for further screening will be contacted. Applicants are assessed based on skills and experience relevant to the role. Canadian experience is not required.

KFC Canada is proud to be an equal opportunity employer. We are committed to building a diverse, inclusive, and authentic workplace where everyone feels they belong. In accordance with applicable laws, we are committed to providing reasonable accommodations throughout the recruitment and selection process to meet the needs of applicants. If you require accommodation at any stage of the hiring process, please let us know.

The expected hiring range for this role is $150,000 to $195,000 CAD, inclusive of base salary. Final compensation will be based on factors such as skills, experience, qualifications, and internal equity.

KFC Canada uses artificial intelligence (AI)–enabled tools to support certain aspects of the recruitment process, including application screening and assessment, in accordance with applicable legislation. All final hiring decisions are made by human decision-makers.